Market & Competition
External signal clarity for strategic decisions
Market Size
TAM
$12.4B
Total Addressable Market
Source: Gartner Security Report 2025 • 2026-01-15
SAM
$3.1B
Serviceable Available Market
Source: Internal Analysis • 2026-02-01
SOM
$180M
Serviceable Obtainable Market
Source: Bottom-up: 4,500 target companies × $40K ARPA • 2026-02-08
Market Trends
Competitive Landscape
Strengths
• Brand recognition
• SOC 2 automation
Weaknesses
• Expensive for SMBs
• Limited customization
Our wedge: Knowledge graph-based compliance vs checklist approach
Strengths
• Strong integrations
• Clean UI
Weaknesses
• No mid-market focus
• Slow evidence collection
Our wedge: Automated evidence ingestion and real-time compliance
Strengths
• Fast setup
• Good support
Weaknesses
• Limited frameworks
• No API
Our wedge: API-first approach with broader framework coverage
Strengths
• Pricing
• Regional focus
Weaknesses
• Limited enterprise features
• Young product
Our wedge: Enterprise-grade features at mid-market pricing