Pipeline & Revenue

Traction proof tied to hypotheses

Revenue Metrics

MRR

$37K+12%

ARR (Run Rate)

$444K+12%

Churn Rate

4.2%-0.8%

LTV/CAC

3.4x+0.3x

Avg Deal Size

$37K+5%

Sales Cycle

42 days-8 days

Pipeline Funnel

Awareness

2400

$0

100%

Lead

340

$0

14.2%

Qualified

85

$1.7M

25%

Proposal

32

$960K

37.6%

Negotiation

14

$490K

43.8%

Closed Won

$296K

57.1%